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Trendspotting - Your guide to latest trends

24-08-2009 Snuggie Domination

What do you get when you decide to take a blanket and add sleeves? Not a monk costume but Snuggie!
Snuggie - the blanket with sleeves has proved a hit in Australia with one being sold every two minutes this winter. With its thick fleece and oversized sleeves, Snuggie allows wearers to keep warm while being active. The blanket has surpassed all expectations with sales close to seven million since its launch in the US late last year. There are now Snuggie snooker groups, thousands of

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Facebook fans and even rumours of
celebrity Snuggie fashion parades. If that wasn't enough the creators of Snuggie now aim to conquer the pet market with the
Snuggie for Dogs!
 

Picture from: www.snuggie.com.au