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Social Vending | Lifestyle Trend | Trendspotting

12-09-2011 Random Acts of Refreshment

Brands like PepsiCo are encouraging users to engage with their products on a deeper level by inventing social structures surrounding the 301 Moved Permanently products. The PepsiCo Social Vending Machine released in April 2011, gives consumers the option of gifting a drink to a friend which the

301 Moved Permanently

receiver can redeem at participating machines with an SMS code. There’s also the

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option to further personalize the
Powered by Tengine/1.4.2 gift with a short video recorded right at the machine. FrinXX and Giftee are involved in similar ventures, exemplifying the sub-trend of Generation G – the growing importance of 'generosity' as a leading societal and business mindset, since the global recession.

 New trends: Retail Trend: Pop up, Pop down, Pepsi Plans to Give up Plastic

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