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Lifestyle Trends | Online Trend | Personal Branding | Trendspotting

13-07-2011 To Master the Art of Personal Branding

While online privacy issues have caused a global uproar as of late, a new lifestyle trend shows that more than ever, people are keen to build their image to the

nth degree. Personal branding is becoming a necessity, not only for high-profile celebrities, business leaders and politicians, but also for the

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'average' consumer. Victoria and David Beckham are the
best example for mastering the art of personal branding. With their self-titled empire offering clothing, perfume and sunglasses, raking in a profit of over £2.2million. Celebrities aside, if you’ve ever searched your name on the web and results reveal your drunken Facebook snaps, perhaps it’s time to reconsider your own personal brand that potential employers will judge you by. Personal portals such as about.me and flavors.me are new online tools that allow you to create one customisable web page that compiles all your existing online profiles. It seems success is becoming dependent on how well you market yourself, Beckham or not.

 

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