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Lifestyle Trends | Product Trend | Embedded Stories | Trendspotting

24-06-2011 Product Trend: Embedded Stories

Personal anecdotes have the ability to touch hearts, infuse laughter and connect the

storyteller to the

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listener. So it’s more than understandable that consumer brands have tapped into human emotion to expand their seemingly highly emotional customer base. These empathetic people have responded to Spain-based clothing and lifestyle company N-spired Story by sending photos, videos, news or stories to the brand. Each month, one story is printed as an image on a limited edition t-shirt. Owners can point their phone at the
t-shirt's design and link to similar content online. Other organizations like Oxfam are making connections for a good cause. Their collaboration with TOTeM (Tales of Things and Electronic Memory) called RememberMe lets people attach their stories to donated personal items using Radio-frequency identification technology (RFID).

Next trends: 'We like Short Shorts (Stories)', 'Super Hero Fibre'

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